Personal Injury Lawyer Services In Beverly Hills, CA
Hurt in an accident someone else caused? You get one shot at a fair recovery. The insurance company starts working against that the day it opens your file.
Alpha Law PC handles injury cases from 9701 Wilshire Blvd in Beverly Hills. Attorney Alexander Khoubian trained on the insurance-defense side before he represented injured people. He knows how adjusters put a number on your claim, because he watched them do it.
Alpha Law PC is a personal injury firm in Beverly Hills, California, led by attorney Alexander Khoubian (California Bar #330918). The firm represents people injured in car, truck, motorcycle, pedestrian, rideshare, dog-bite, and work-injury accidents across Beverly Hills and Los Angeles County. Consultations are free, and the firm works on contingency, so there is no attorney fee unless it recovers money for you. Call (323) 515-3666 or request a case review.
The difference
The insurance-side edge most injury firms can't offer
Most personal injury lawyers have never seen a claim from inside the carrier. Alexander Khoubian has. He worked defense-side during law school and carries that into every case he files now.
An adjuster doesn’t guess at your claim. Within a day or two, your file gets a “reserve,” an internal number the carrier sets aside to pay it. You never see it. Set low and early, it caps what the adjuster can offer later.
Then the file runs through valuation software. Carriers have used programs like Colossus since the 1990s. The adjuster enters your diagnosis codes and records, and it returns a settlement range. Leave a gap in treatment, and the number drops.
Carriers also track lawyers. They know which attorneys try cases and which always settle cheap. If your lawyer’s name carries a trial history, your demand gets a different number. That is the real mechanism behind hiring a trial attorney. It is the carrier’s own risk model, and it moves money.
Before you call anyone
What quietly destroys a claim's value
Most injured people lose money in the first two weeks, not at settlement.
Don’t give a recorded statement to the other driver’s insurer. Adjusters ask friendly questions that land as admissions. “Any prior trouble with that shoulder?” is built to establish a pre-existing-condition defense.
Don’t let treatment lapse. A three-week gap tells the adjuster, and the software, that the injury was minor. The number drops on that alone.
Watch your social media. Defense investigators pull photos of you active during your injury period, and California courts allow that discovery. One weekend photo undercuts months of records.
Don’t say “I’m fine” at the scene. Adrenaline hides injuries, and soft-tissue damage shows up a day or two later. Read what you sign, too. A blanket medical authorization opens your whole history, and a signed release closes the claim for good, even if you need surgery next month.
California law
The rules that decide what your claim is worth
Several California rules cut against what adjusters tell people. The current page states one of them wrong, so start here.
The deadline is two years, sometimes 180 days
You have two years from the injury to file most claims (Code of Civil Procedure section 335.1). But if a government entity is involved, a Metro bus, a Caltrans road defect, a city vehicle, you must file a formal government claim within six months. Miss the 180 days and the case is usually dead.
Partial fault does not end your claim
California is a pure comparative negligence state (Li v. Yellow Cab, 1975). You recover even if you were mostly at fault, reduced by your share. Damages of $200,000 with 25% fault still pay $150,000, not zero.
Driving uninsured limits you (Proposition 213)
Drive without insurance and you can’t recover pain-and-suffering damages, even if the other driver was 100% at fault. Economic losses like medical bills and lost wages still stand.
You recover what was paid, not what was billed
Under Howell v. Hamilton Meats (2011), your medical damages are the amount actually paid, not the billed sticker price. A $174,000 bill paid at $41,000 supports $41,000.
You may have coverage you forgot about
Most California auto policies carry $5,000 to $10,000 in MedPay that pays regardless of fault and does not reduce your recovery. Your own uninsured/underinsured motorist coverage is the other lifeline.
Rideshare coverage shrank in 2026
An Uber or Lyft passenger used to have up to $1,000,000 in UM/UIM through the rideshare company. Senate Bill 371 cut that to $60,000 per person and $300,000 per accident, effective January 1, 2026. Your own UM/UIM now carries far more of the load.
Local
Beverly Hills, specifically
This firm sits on Wilshire Boulevard, and the crashes it sees cluster nearby. Wilshire and Santa Monica Boulevard, a block from the office, is one of the most crash-prone intersections in the city. Local data also flags Brighton Way at Beverly Drive, Brighton Way at Bedford Drive, and Roxbury at Wilshire.
Two local points matter. A crash with a Metro bus, city vehicle, or Caltrans hazard triggers the 180-day government-claim deadline. And since Los Angeles County closed its central Personal Injury Hub in 2022, cases now move through local district courtrooms based on where the crash happened.
Practice areas
Cases the firm handles
Car accidents
Collisions on Wilshire, Santa Monica, Olympic, and the surrounding grid.
Truck accidents
Catastrophic injuries, more insurance layers, more defendants.
Pedestrian accidents
The busiest intersections are where pedestrians get hit.
Rideshare (Uber and Lyft)
Coverage turns on what the app was doing; SB 371 cut passenger UM/UIM in 2026.
Dog bites
Owners are strictly liable (Civil Code 3342); homeowner’s insurance usually pays.
Work injuries
Often a workers’ comp claim plus a separate third-party case, where most recovery is.
Here's our process.
Meet with your attorney to discuss case.
We handle all communications with the insurance company while you are treating.
Negotiate resolution with insurance company.
Proceed with lawsuit and trial if negotiations are not acceptable.
The people on your side.
What my client say.
“Alpha Law Firm helped us fight with insurance after a motorcycle accident. Very knowledgeable about what he is doing. After looking through policies, he knew exactly how to act on our behalf. He did a great job, and we won the case! He is awesome. I definitely recommend him!”
– Elvira Gatchenko
Questions people ask on the first call
No honest lawyer can say on the first call. It depends on available coverage (usually the ceiling), fault, injury severity, and how clean the medical record is.
Straightforward cases resolve in about 6 to 15 months. Filing suit adds time, mostly from court scheduling in Los Angeles County.
No. The firm works on contingency and advances costs, so there is no fee unless it recovers.
Yes. California’s comparative negligence rule lets you recover, reduced by your share of fault.
Your own uninsured/underinsured motorist coverage may pay. After the 2026 rideshare change, it matters more for Uber and Lyft passengers.
Not before you talk to a lawyer, and never on a recorded line.
Not always. A minor dent, no injuries, clear fault, you can handle it yourself. It is worth a lawyer when there are real injuries, disputed fault, a commercial or government defendant, or a lowball offer.
Talk to a Beverly Hills injury lawyer today
Tell us what happened. The review is free, your deadlines are already running, and evidence gets harder to recover every week.