About Our Firm
You were hurt, and someone else caused it. Alpha Law PC handles personal injury claims for people in Beverly Hills and across Los Angeles County. Your case is run by Alexander Khoubian, the attorney whose name is on the door, not handed to a case manager you never meet.
Khoubian trained on the plaintiff’s side at Carpenter, Zuckerman & Rowley, one of California’s largest injury firms. Before that, he worked the defense side. He has seen how insurers evaluate a claim from the inside, and he puts that to work for you.
What a Beverly Hills personal injury lawyer does for you
A personal injury lawyer helps you recover after someone else’s negligence causes you harm: your medical care, time away from work, future treatment, and the physical and emotional toll of the injury. In California, injury lawyers generally work on a contingency basis, so there is usually nothing to pay unless they recover for you. The first consultation is free.
Alpha Law PC takes injury cases in Beverly Hills and the surrounding Los Angeles area. One attorney handles your file start to finish. You get his read on where your case stands, what the other side will argue, and what it takes to strengthen it, before you decide anything.
Call (323) 515-3666 or use the form. The first conversation is free.
Injury cases Alpha Law handles
Alpha Law PC represents people injured by another party’s negligence on the road, on foot, at work, and on private property. If you are not sure your situation fits, ask. The first call sorts it out.
Rear-end, intersection, and multi-vehicle collisions across LA County surface streets and freeways.
Commercial vehicle crashes, where higher policy limits and a corporate defendant change the case.
Crosswalk and right-of-way injuries, including crashes involving city or transit vehicles that carry a shorter claim deadline.
Rideshare crashes, where which insurance applies depends on what the driver’s app was doing at the moment of impact.
California holds dog owners strictly liable, a stronger standard than most states.
On-the-job injuries, including third-party claims that go beyond workers’ compensation.
See the full list on the personal injury practice page.
Meet Alexander Khoubian
Alexander Khoubian founded Alpha Law PC and handles its personal injury cases himself. A Los Angeles native, he is licensed by the State Bar of California, Bar No. 330918, and practices from Beverly Hills. During law school he worked on the defense side, handling workers’ compensation, where he learned how insurers evaluate injury claims and where they look for reasons to offer less. Most plaintiff’s attorneys never see that side.
He then practiced at two plaintiff’s firms, Hayford & Felchlin and Carpenter, Zuckerman & Rowley, one of the most established injury firms in California, before opening his own practice. That is where he learned how serious injury cases get built, valued, and tried.
He holds a law degree from Southwestern Law School, where he earned the CALI and Witkin academic awards, and an undergraduate degree from UC San Diego. He is a member of the American Bar Association, the Consumer Attorneys Association of Los Angeles, and the Beverly Hills Bar Association, and has been named to Super Lawyers Rising Stars every year from 2022 through 2026.
How insurers evaluate your claim
Insurance companies do not value your injury by reading your story. They run it through a process, and most of that process is invisible to the person filing the claim. Knowing the steps is the difference between a number the adjuster hands you and the number your case can actually support.
Here is what happens on the carrier’s side of a typical claim.
A reserve gets set early. Soon after a claim is opened, the adjuster sets a reserve, an internal figure the company sets aside to pay it. You never see it. A low early reserve can cap what an adjuster is authorized to offer later, before anyone knows how serious the injury is.
Software scores the claim. Large carriers run injury claims through evaluation software such as Colossus, in use since the 1990s. The adjuster inputs diagnosis codes, treatment records, and injury details, and the software returns a settlement range. Consistent treatment, clear diagnoses, and documented limitations move the range up. Gaps in treatment move it down, because the software reads a gap as a sign the injury was minor.
The adjuster’s incentives point down. Adjusters are measured partly on closing claims below reserve. That is a structural reason first offers come in low, not a personal one.
Carriers track attorneys. Insurers keep data on which attorneys file suit, which take cases to trial, and which always settle early. An attorney with a filing-and-trial record changes the risk math on a file. A demand letter from a name the carrier associates with litigation is read differently than one from a firm that has never seen a courtroom.
None of this is secret, but almost no injury firm explains it, because most have not sat on the insurer’s side of a file. That defense-side start is why Alpha Law builds a claim the way a carrier scores it: complete records, no treatment gaps left unexplained, and a demand that assumes the case may be filed.
The California rules that quietly change your claim
Most injury pages tell you the deadline is two years and stop. That is right for the average case and wrong often enough to sink real claims. These are the California rules that shape how a case turns out, and several of them surprise even careful people.
You may have 180 days, not two years
If a government vehicle or property caused your injury, you likely have six months to act, not two years. A claim against a city, county, the state, a transit agency, or Caltrans requires a formal government tort claim within 180 days of the injury under California Government Code section 911.2. Miss that window and the case is usually dead, with narrow exceptions. A pedestrian hit by a Metro bus in Beverly Hills is on the 180-day clock, not the two-year one. The general deadline for most other injury claims is two years from the date of injury (California Code of Civil Procedure section 335.1).
Being partly at fault does not end your claim
California is a pure comparative negligence state. You can recover even if you were mostly at fault; your recovery is reduced by your share. If a jury finds you 25% at fault, your recovery is reduced by that share, not erased. Adjusters routinely tell partly-at-fault claimants they have no case. In California that is wrong, and it is a common negotiating tactic.
Driving uninsured can erase your pain-and-suffering award
Under Proposition 213, a driver who was uninsured at the time of the crash cannot recover non-economic damages (pain and suffering) even if the other driver was entirely at fault. Economic damages such as medical bills and lost wages still stand. Passengers and injuries on private property fall outside the restriction.
What was billed is not always what counts
California limits medical-expense recovery to the amount actually paid, not the amount billed (Howell v. Hamilton Meats, 2011). A hospital may bill far more than an insurer actually pays, and the recoverable figure is the paid amount. This one rule reshapes how a case is valued and is a reason treatment on a medical lien is handled differently than treatment run through health insurance.
Coverage you may already have and not know about
Two coverages quietly decide many cases. MedPay, carried on most California auto policies, covers medical costs regardless of fault and does not reduce your injury recovery. Uninsured and underinsured motorist coverage (UM/UIM) covers the gap when the at-fault driver has no insurance or carries only the state minimum. Many people carry both and never learn they had them.
Rideshare crashes turn on what the app was doing
In an Uber or Lyft crash, coverage depends on the driver’s app status at impact. App off: the driver’s personal policy. App on and waiting for a request: limited contingent coverage. On the way to a rider or carrying one: a $1 million liability policy plus UM/UIM applies. The app data that fixes the moment of the crash is time-sensitive evidence, which is one reason these cases move fast at the start.
Dog owners are strictly liable
California Civil Code section 3342 makes a dog owner liable for a bite in a public place or where you were lawfully present, whether or not the dog had ever bitten before. There is no “one free bite.” Homeowner’s or renter’s insurance usually covers the claim, and the policy limit is often the real ceiling.
How a personal injury case actually moves
A California injury case runs in four stages, and the slow part is almost always medical, not legal. Here is the real sequence.
- Treatment. A case cannot be valued until you finish treating or reach the point where your condition stabilizes, called maximum medical improvement. Rush this and you settle before anyone knows how serious the injury really is. Soft-tissue injuries in particular can worsen for weeks after a crash.
- The demand. Once treatment is documented, your attorney assembles the records, the bills, the lost-income proof, and a damages narrative, and sends a demand to the carrier. Many straightforward cases resolve here.
- Suit and discovery, if the offer does not match the case. Filing moves the claim out of the pre-litigation department and its lower settlement authority into litigation, where defense counsel is assigned and the carrier calculates real exposure. Depositions and document exchange happen here.
- Resolution. Most cases settle, often during litigation and sometimes close to trial. A smaller number go to verdict. Then any liens and reimbursements are resolved and the case closes.
Where cases stall: waiting on treatment to finish, slow medical-records departments, and court congestion in Los Angeles County. A realistic straightforward case runs several months to over a year; a litigated case runs longer.
How a settlement is finalized
A settlement is finalized in a few predictable steps, and a good attorney walks you through them before you sign. The attorney fee comes first, usually a contingency percentage, with nothing upfront and no fee if there is no recovery. It is fair to ask any firm how that percentage works, whether it changes if suit is filed, and how case costs are handled if the case does not succeed.
After that come three more deductions: case costs (court filing, records, experts, and depositions, usually advanced by the firm and repaid at the end), any medical liens if you treated on a lien, and health-plan reimbursement (subrogation) if your insurer covered accident-related bills. A good attorney negotiates the liens and the reimbursement down, which works in your favor.
Underneath all of it is the billed-versus-paid rule from Howell: two cases with identical injuries can end very differently depending on how the medical care was handled. Worth sorting out with an attorney early, before treatment choices are made.
When you probably do not need a personal injury lawyer
Not every accident needs an attorney, and a straight answer here is worth more than a pitch. You can likely handle it yourself in a few situations.
If the crash caused property damage only and no injury, an attorney adds little; deal with the insurer directly. If your injury was minor, liability is clear, and you have fully recovered, a lawyer may not add enough to the result to be worth involving one. And if you have already accepted a settlement and signed a release, that claim is usually closed, and no attorney can reopen it.
Where an attorney makes a real difference: any real injury, any dispute about who was at fault, any government defendant, any commercial or rideshare vehicle, any low-coverage situation where UM/UIM might apply, and any case where you have been asked for a recorded statement or a full medical authorization. When in doubt, use the free consultation to find out. If your case is one you can handle alone, you will hear that.
Our Team
Alexander Khoubian
Founder of Lemon Law LA,
How Alpha Law handles your case
One attorney, start to finish. At Alpha Law PC, the attorney you meet is the attorney who works your file and the attorney who answers when you call. Your questions go to the person who knows your case, not to a clerk reading a screen.
That is the practical reason the firm stays deliberate about how many cases it carries. You get a direct line, straight answers about where your case stands and why, and a case built to hold up if the insurer forces it into litigation.
Credentials and where to verify them
Trust on a legal page should be checkable, so here is what to check.
- License: State Bar of California, Bar No. 330918. The link goes to the official record.
- Training: Practiced at Carpenter, Zuckerman & Rowley and Hayford & Felchlin before founding Alpha Law PC.
- Memberships: American Bar Association; Consumer Attorneys Association of Los Angeles; Beverly Hills Bar Association.
- Recognition: Super Lawyers Rising Stars, 2022 through 2026.
- Education: Southwestern Law School (JD); University of California, San Diego (BA). CALI and Witkin academic awards.
- Office: 9701 Wilshire Blvd, Floor 10, Beverly Hills, CA 90212.
FREQUENTLY ASKED QUESTIONS
It depends on the severity of the injury, the medical care involved, time lost from work, how clear fault is, and, often the real ceiling, the available insurance coverage. A serious injury involving a driver who carries only the state minimum can resolve for less than a moderate injury involving a well-insured one, unless you have UM/UIM coverage to reach. A careful attorney gives you a realistic range after reviewing your records, rather than a figure on the first call.
Usually two years from the date of injury. But if a government entity is involved (a city, the county, a transit agency, Caltrans), you generally have 180 days to file a government claim. Medical-related and other situations can differ. The safe move is to confirm your deadline early, because it cannot be extended once it passes.
Usually no. Most California injury cases settle without a trial. Filing a lawsuit is often a step toward settlement, not away from it, because it moves the claim into the part of the insurer that calculates real exposure. Some cases do go to verdict, which is why it matters that your attorney is willing to file.
Most work on contingency, so there is nothing upfront and a fee applies only if they recover for you, taken as an agreed percentage of the recovery. It is reasonable to ask how the percentage works, whether it changes if suit is filed, and how case costs are handled if the case does not succeed. The consultation is free.
Yes. California uses pure comparative negligence, so you can recover even if you were mostly at fault, with your award reduced by your share. If an adjuster tells you being partly at fault ends your claim, that is a negotiating tactic, not the law.
Your own uninsured/underinsured motorist coverage may cover it, if you carry it, and many people do without realizing. It is one of the first things to check after a crash with an uninsured or minimally insured driver.
Be careful. The other driver’s insurer is not neutral, and a recorded statement or a blanket medical authorization can be used to reduce your claim. You are generally required to report the crash to your own insurer; you are not required to give the other side a recorded statement. Talk to an attorney first.
Talk to a Beverly Hills personal injury lawyer today
If someone else’s negligence put you in this position, the first step is a free conversation with the attorney who would handle your case. The call is free, and you leave it knowing where your case stands.